It just stops at 2% then disconnects with the text Romcode/Initialize DDR/Read initialize status/USB Control setup error in red going around in a loop

I've tried a few seemingly appropriate roms on 32bit Windows 7 also Windows 10. same error.
Bizarrely the usb burning tool reports "connect success" without needing to hold the reset button
I've searched all afternoon read many posts, one suggested for another TV box it could be the eMMC is probably corrupted/locked up for some reason and to short pins 13 and 15 but that tv box had jumper points conveniently integrated on the board.
I'm sure this problem has been the death nail of many of these devices, so if anyone knows how to clear the eMMC on the mk808b plus, it would be greatly appreciated. as i'm fresh out of ideas and its gotta be worth a shot

many thanks
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