Granted the Contact's info does contain phone numbers but it also contains contact address, email, birthday and other fields. In addition, with the proper add-on hardware... the TV Sticks can still be used as an ip phone... so even the argument about them not being a phone is still not completely thinking through the full capacity of what these devices could potentially be used for.
Even if all you could do was update that contact info... that is useful since the same info would also be updated to our cell phones.
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